Paulding Northwest Atlanta Airport

Paulding Northwest Atlanta Airport (KPUJ):

In late 2007, a request for marketing proposals was submitted by the PUJ Airport Authority for a comprehensive marketing and branding package that would effectively attract business development opportunities and corporate aircraft operators of a very unique demographic. The PUJ Airport Authority not only wanted to compete with other established airports in metro Atlanta, but surpass them from a corporate aircraft operations perspective.

Spectrum 24 Media was awarded the marketing & branding contract for the airport for two primary reasons. With far less overhead than most of its “corporate” competitors, the aggressive pricing offered in Spectrum 24 Media’s proposal was considerably lower than other, comparable bids submitted to the PUJ Airport Authority. Overall project cost was certainly a determining factor in their decision, having already set a total budget for annual marketing expenses and economic development opportunities in 2008.

The high quality of the collateral marketing pieces, such as the airport’s substantial, corporate quality brochures, as well as its simple and easy to navigate website, were also noted as contributing factors in winning the highly specialized contract to represent the new airport.

A few examples of the branded collateral pieces are shown below, displaying the extremely modern and professional image of the facility in marketing and business recruitment efforts. Pictures are also shown displaying the branded trade show booth that was created for the airport’s participation at the National Business Aviation Association’s (NBAA) annual convention in 2010 and 2011.