An effective marketing strategy encompasses far more than the typical logo, website, brochures and advertisements, it presents the general public with a consistent personality and an emotional reaction at the point of sale. We typically accomplish this through bold images, unique colors and modern graphic design techniques that convey a unified and professional tone for businesses, products and  other organizations.

From large film production studios to rural, family-owned farms, Spectrum 24 Media takes a personal interest in marketing in new industries and markets, all while we help our clients to modernize and tweak their images in order to be highly successful and memorable to a wide variety of people for many years to come.

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Marketing Services:

Brand Creation and Implementation

Graphic Design (Logos, Ads, Digital)

Press Releases: Copy Writing / Editing & Distribution

Print Design & Production

Public Relations (PR) Consulting

Search Engine Optimization (SEO)

Social Media Marketing (SMM): Facebook, Twitter & LinkedIn

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The Spectrum 24 Media “Marketing Process”: 

In general, there are a variety of obstacles between broad, public visibility and your product, service or organization, and Spectrum 24 Media works hard to define, address and overcome those obstacles with the following principles and processes:

 – Capture Their Attention:

Most consumers are not consciously paying any attention to your collateral or advertisements, so your marketing “pitch” must catch their eyes and their emotions. It has to capture their concentration away from thinking about family responsibilities, the looming deadline at the office, or their big plans for the weekend. Most people just don’t pick up magazines looking for an ad, not unless something about that ad caught their interest somewhere else. Your marketing collateral, in effect, must find its audience, which means that it has to be placed where your customers’ eyes will see it. We will help you find the right places to catch their eyes.

 – The 4-Second Rule:

When consumers actually pay attention to ads and marketing media, studies show that they typically lose interest some time between four and seven seconds. After you have convinced a potential customer to visit your website, you have very little time to connect with the customer and persuade them to keep reading, pick up the phone or stop by your store. Once you’ve captured their attention, you have to keep it, and the fastest way to lose anyone’s attention is to dive into the details too quickly. Spectrum 24 Media understands the art of seduction as it applies to marketing media and social proof. We will help you maintain their interest through visual engagement.

 – The Connection Completion:

Once we have succeeded in capturing and maintaining your customers’ attention, we must then build upon the connection. You typically have one opportunity to define your value proposition and make your product or service appealing to the public.

How does your product or service ultimately add value to a person? Will it reduce their stress or make their lives any easier? If you fail to address these types of questions, you are wasting your marketing dollars. An effective value proposition will always overcome connection failure. If you can specifically address your customers’ pain, you will be much more likely to get them to respond to your desired “call to action.”

 – Memorable Designs Build Awareness:

Even after you have completed the first three principles, your marketing materials will not produce the desired results unless they resonate with the public. Research proves that very few people will act right away after seeing your website, advertisement or brochure. Something specific about your message, including the overall design and the imagery, must linger in people’s minds.

Spectrum 24 Media develops and designs media that leaves a distinct, lasting impression– Media that most people really have a hard time forgetting about. The longer that the image of your business or organization’s offering lingers in someone’s memory, the better your chances are to impress and capture new clientele.

 – Buzz Generators:

At Spectrum 24 Media, we work extremely hard to accurately target your “market.” Also known as word-of-mouth marketing, “buzz” remains one of the most powerful ways to increase the effectiveness of your marketing . The Spectrum 24 Media team creatively intertwines our customers’ projects with social media marketing. Once we succeed in converting your existing customers into a viral  sales and marketing team, there is typically a corresponding up-tick in sales.

Wouldn’t you be much more likely to buy a product if someone you respect and trust recommends it to you? That’s all that buzz really is, and generating buzz is something that we do quite well for our clients.

 – Making It Happen:

We develop marketing strategies to achieve success. In order to succeed as a company, you must have a strategy that allows you capture new customers, foster them, and then convert your existing customers into part of your sales force. Spectrum 24 Media specializes in helping our clients clarify their goals as we educate and guide them to ensure that they are consistently successful.

Please contact us to learn more about how we can help your business or organization get the attention it deserves.